ÉCRIN BLANC

Courchevel

Concept, Storytelling, Expérience & Services, Visual identity, Products & uniforms, Hospitality equipment, Social Media Strategy

ÉCRIN BLANC, A GATEWAY TO NATURE, IN THE PURE TRADITION OF A MOUNTAIN CHALET.

Écrin Blanc is above all a simple place, easy, and accessible to all.

A light and family spirit, in a friendly, colorful, lively atmosphere. This is the state-of-mind we wanted to convey through our work on identity, hospitality products, equipment and communication media.

To build its identity, customers wanted to create continuity with the other establishments of the group and install a spirit of collection. We incorporated characteristics of the logo developed for the Arboisie, and created an identity specific to each house and installing a subtle link with Aquamotion, one of the largest high-altitude aquatic complexes.

With nearly 127 rooms and suites, 800 m² of reception area, 3 restaurants, a terrace of 200 m² at the foot of the slopes and privileged and included access to Aquamotion, the resort offers one of the best structures in altitude, with the stated ambition to create a new way of experiencing mountain hotels. In order to create a fresh momentum and modernize the image of the traditional cabin, we have developed a dynamic, spontaneous and casual editorial, as well as an iconographic collection for the hotel brochure, the website and social networks.

Photos: Emeric Leprince, Luce Roux