Concept, Storytelling, Art and accessories, Visual identity, Products & uniforms, Hospitality equipment, Signage
ALPEN VALLEY, A HOTEL CONCEIVED AS A PRIVATE CHALET.
For this new Boho group project, we had to renew and modernise the identity of the Chalet Alpen Valley – repositioned as a warm, family-friendly and authentic boutique hotel – and to follow the continuity of the group’s other establishments in order to install a spirit of collection.
With a breathtaking view of the Mont-Blanc, the 29 rooms and suites hotel aims to offer another mountain experience and to tell a story in perfect affinity with the location.
Like L’Arboisie and Ecrin Blanc, Alpen Valley is first a simple, easy place, accessible to all. The difference here is a more intimate and comforting atmosphere to live a special moment, as if suspended from the turmoil of everyday life.
A family chalet where you will find yourself over the years, in an eclectic decor that creates emotion and invites curiosity, with discreet attentions to thrill visitors, and a warm and friendly atmosphere just like at home.
Photos: Francis Amiand